Directly hitting the Cultural Expo: Enterprises from Beijing, Shenzhen, Hangzhou, and Chengdu have sparked a wave of "cultural and creative fever"

On the morning of June 7th, the 19th China (Shenzhen) International Cultural Industry Expo officially kicked off. As the "number one exhibition of China's cultural industry", a total of 3596 government delegations, enterprises, and institutions participated in this year's cultural expo.

According to the Daily Economic News, over 30 cultural and creative enterprises, bases, and parks from Chengdu participated in the exhibition. Yesterday, the reporter visited several cultural and creative enterprises in Chengdu. Today, we will continue to "unlock" more cultural and creative enterprises, including those from Chengdu, Beijing, Shenzhen, and Hangzhou. The reporter invited them to share their "exhibition" stories.

First, enjoy a wave of beautiful pictures from the site of the Cultural Expo↓

MiHoYo booth, English slogan "Technology changes the world"

Shanghai Film Group brings a group of 'geese geese geese'

Cultural innovation in the AI era "is the main theme for all cultural and creative people's thinking

Digitalization of Returned Cultural Relics

China (Shenzhen) Digital Film Forum synchronizes' release '

Representative of Chengdu's "Pioneer Cultural and Creative Industry": Huowan Culture

Huowan Culture is an innovative art and cultural content operator from Chengdu, committed to creating cultural IP for a better lifestyle.

As a representative of Chengdu's "avant-garde cultural and creative" industry, Huowan Culture not only creates local cultural IP, but also carries out secondary development of massive cultural elements, bringing rich and diverse IP themes and materials to brand owners.

Original IP of Tam Maru - Big Maru Puppet Image Source: "Tam Maru Culture HWCulture" official account

In the view of Fang Zixi, General Manager of Rammaru Culture, in order to create cultural derivatives, it is necessary to fully analyze the symbols and structures of culture. A successful cultural derivative, especially a product with international promotional significance, must have strong "readability".

At present, we have established long-term cooperation with Sichuan Tianfu New Area, Chengdu Eastern New Area, Chengdu High tech Zone, and Chengdu Art Museum, hoping to further develop and create local cultural and creative IP in Chengdu in the future, "Fang Zixi told reporters.

Metaverse 'Leader': Xingfan Technology

When it comes to the cutting-edge trends of AIGC, Zhao Qianyu, Brand Director of Muxuexingfan (Chengdu) Technology Co., Ltd., told reporters that under the core characteristics of AIGC data, algorithms, and computing power, its commercialization soil will inevitably be built on a digital foundation. At present, at least 46.5% of domestic enterprises have the basic environment for applying AIGC.

It is reported that Muxue Xingfan (Chengdu) Technology Co., Ltd. (referred to as Xingfan Technology), as a leading domestic metaverse intelligent technology company, completed an angel round financing of nearly 10 million RMB in July 2022, and is committed to building the metaverse basic digital infrastructure in the Web3.0 era, assisting governments and enterprises in digital transformation and upgrading, serving national strategies, and promoting the reconstruction of a future intelligent new world for humanity.

With the advancement of digitalization, Xingfan Technology has now launched the Xingfan "Metaverse" and has been applied in various fields such as industry, culture and tourism, art, virtualization activities, gaming and entertainment.

Xingfan Technology "focuses on cultivating" in the metaverse field. Image source: screenshot from Xingfan Technology's official website

During the 2022 Spring Festival, Xingfan Technology took the lead in launching a metaverse gameplay for spatial construction at the Golden Dragon Great Wall in Luodai, enhancing the interactive experience of tourists while enhancing their experience in the scenic area.

In Zhao Qianyu's view, "space construction" is the core foundation of the metaverse, a set of scenario applications with diverse components. In the future, we will use cross modal generation technology to create the concept of a new paradigm for AI, and strive to achieve the transition of artificial intelligence from perceiving the world to generating and creating the world

Senior player in digital cultural and creative industries: Silk Road Vision

For the first time, this year's CIIE has set up a themed exhibition area on "Digital China - Cultural Innovation in the AI Era", with a deep focus on digital cultural and creative industries.

A senior player in digital cultural and creative industries from Shenzhen, Silk Road Vision Technology Co., Ltd. has demonstrated its cutting-edge practice of applying digital scene construction and interactive experience creation capabilities to exhibition and display projects.

Silk Road Vision "Debuts" at the Cultural Expo Image source: Provided by the interviewee

As a listed company in the field of visual technology, Silk Road Vision focuses on the application of CG, with creativity as the core and market demand as the guide. It combines CG technology with art and provides digital visual comprehensive services covering CG static, CG dynamic, and CG visual scene businesses for clients in industries such as architecture, design, exhibition halls, advertising, animation, film and television, and cultural and entertainment activities.

Silk Road Vision "Debuts" at the Cultural Expo Image source: Provided by the interviewee

Wan Xin, the person in charge of Silk Road Vision Exhibition, introduced to the reporter, "We also introduced the AR virtual reality technology multimedia interactive sand table and a number of VR experience projects. Among them, the VR interactive immersive experience project" Journey to Ancient Books "and" Digital Twin - Visual Control Screen ", which we created together with ByteDance, also appeared at this ICIF."

At the grand event of the "First Exhibition of China's Cultural Industry", the "host" representing the enterprise stated, "We have seen that Shenzhen has accumulated its own cultural background, and the 'Culture+' model is colorful, paving the way for high-quality development of the digital creative industry

Image source of film and animation works produced by Silk Road Vision: Screenshot from Silk Road Vision's official website

Expert in Film and Television Production: China Film Base

At the event, Zhongying · Mirage - Virtual Motion Capture Studio captured the attention of everyone. It is reported that this is the most advanced virtual shooting technology equipment independently developed by China Film Base. Combined with motion capture, VR system, six axis robotic arm and other technological means, it can allow real actors to immerse themselves in virtual scenes and interact with virtual characters and props on site.

Our base has accumulated a large number of digital asset libraries based on our years of shooting and production experience. At the same time, the real-time presentation technology of motion capture effects enables producers, directors, and other creative personnel to quickly produce dynamic previews before shooting through virtual studio technology, providing professional and feasible support for the shooting content of large scenes and large investment shots in the later stage. This effectively controls costs, greatly expands the space for directors' creative expression, and provides a clearer direction for formal shooting, "said Sun Jing, the visual effects manager of China Film Base, in an interview with reporters.

Zhongying Mirage "fully digital virtual motion capture technology studio

The reporter learned that the China Film Base has completed many film works, including "Wolf Totem", "Nine Layer Demon Tower", "Zhong Kui Conquers Demons", etc., through the virtual motion capture technology system. In 2017, the China Film Base completed the filming of the Peking Opera film "Wind and Rain Tongrentang", which is the first film in China to be fully shot using virtual photography technology. Afterwards, the China Film Base successively completed Beijing opera films such as "Four Sons Exploring Mother" and "Lady Anguo", as well as Cantonese opera films such as "Wedding on the Execution Ground" and "Nanyue Palace Lyrics".

Compared to a few years ago, I have observed a significant improvement in the localization rate of both low-level technology and core components in the field of film and television production at this year's Cultural Expo. I believe this represents a good development momentum for domestic films, "Sun Jing shared.

Zhongying Mirage "fully digital virtual motion capture technology studio

Eastern "Representative Team": Zhejiang Cultural Investment

As one of the "representative teams" in the eastern region, Zhejiang Provincial Cultural Investment Group presented the largest and most comprehensive project in Zhejiang Province - the Zhijiang Cultural Center project, which includes large public cultural spaces such as the new Zhejiang Provincial Library, the new Zhejiang Provincial Museum, and the Zhejiang Provincial Intangible Cultural Heritage Museum.

We will turn this project into a cultural landmark with Zhejiang recognition. Zhejiang Cultural Investment will be fully responsible for property management, space operation, event planning, and cultural and creative development, "said the person in charge of Zhejiang Cultural Investment's Jiang Cultural Special Class.

Image source of Zhijiang Cultural Center project: Zhejiang Cultural Investment

The reporter observed that the essence of Zhejiang Cultural Investment's approach to creating large-scale public cultural spaces lies in connecting multiple layers of industrial and value chains to achieve greater multiplier effects in the development of regional cultural and creative IP, while exploring new models for the operation and management of public cultural services. For example, the Xixi 511 Film and Entertainment Complex project focuses on the four dimensions of digital, cultural, artistic, and entertainment, connecting the value chain of "big industry+big IP" and continuously exploring digital cultural innovation paradigms that highlight the genes of film and television.

All images in this article, except for annotations, were taken by journalist Xie Tao

The author of this article is Xie Tao, a reporter of Tianfu Wenchuangyun, who can search the official account of "Tianfu Wenchuangyun" related to cooperation.